Jeremy’s 2023 blogging summary:
Blogging fell off after 2015 when Google started to recommend content from large organizations (magazines in coastal cities, institutions, etc) over individual content. Also, if your message didn’t align with Google’s values, your website was no longer recommended in search results.
Bloggers have since migrated over to platforms like Substack, where newsletter features behind a payroll make more financial sense than trying to get organic traffic from Google search.
If you’re still set on building a blog in 2023, WordPress is solid.
About the Author:
Jeremy Page created Multiple Streams to help struggling bloggers get bigger followings and fatter bank accounts.